Friday, February 28, 2003

STATIC SHOCK #2 IN SWEEPS

Courtesy Toon Zone:
Kids’ WB Wins February Sweeps
02-28-2003 09:58 AM
by Tommy Lawson
------------------------------------------------------------------------

For the highly-competitive February Sweeps, Kids' WB finished #1 against all Saturday morning competition among the key demographics of Boys 6-11 (7.4/27), Tweens 9-14 (4.4/22) and Male Tweens 9-14 (6.7/30), achieving the network's best-ever February sweeps ratings in these demos. Capturing its 11th consecutive broadcast sweeps win, Kids' WB outperformed the broadcast competition among Kids 2-11 (3.8/15), Kids 6-11 (4.8/19), Boys 2-11 (5.4/21) and Girls 2-11 (2.1/9), tying ABC Kids. The network acheived year-to-year growth among Kids 2-11 (+19%/+15%), Kids 6-11 (+23%/+19%), Boys 2-11 (+29%/+31%), Tweens 9-14 (+47%/+38%) and Male Tweens 9-14 (+60%/+50%).

During the February Sweeps, Kids' WB, against all competition, took the top seven programs among Boys 6-11, six of the top ten spots among Boys 2-11, the top five spots among Tweens 9-14, and the top nine program spots among Male Tweens 9-14. Against broadcast competition, the network finished with the top nine broadcast spots among both Kids 2-11 and Kids 6-11.

Individual Program Highlights:

STATIC SHOCK (10:30 am ET) ranked #2 for the sweeps among the top 10 overall programs in Boys 6-11 (8.1/29), Tweens 9-14 (5.2/22) and Male Tweens (7.8/31) and among the broadcast competition in Kids 2-11 (4.2/15), Kids 6-11 (5.2/19) and Boys 2-11 (6.0/21).

For more details, Click the link:

Toon Zone - Kids’ WB Wins February Sweeps